TVR is a British brand with a very complicated history. For several years, TVR has been in the hands of a young Russian oligarch who has not fully specified his plans for the brand. One undeniable fact is that no new model has been presented to the eyes of the world since 2006. The company was bought by the British company TVR Automotive Ltd in 2013.
Meaning and History
The company logo is an acronym consisting of three letters: T, V, and R, which symbolize the name of the owner of the company, Trevor Wilkinson. The logo itself is quite unique and memorable. All three letters are interconnected and form one solid element. It is made in white, has a thin black outline, and is evenly covered with thin black horizontal stripes over the entire surface.
Emblem and Symbol
The logo emblem uses straight lines and shapes to convey a sense of strength, professionalism, and efficiency. A lot of horizontal lines and angular types are associated with stability, calmness, and order. The black and white combination is used by the brand to convey neutrality, calmness, and balance.