Subaru Logo

Subaru Logo

Subaru is the brand under which Fuji Heavy Industries (FHI) manufactures cars, trucks, engines, and components. The brand was named after the Pleiades star cluster in the constellation of Taurus and was founded by Chikuhei Nakajima in 1917. At the end of the war, the company was renamed Fuji Sangyo Co, Ltd.

Meaning and History

Subaru Logo history

What does the Subaru logo mean? It’s an image of the night sky with six chrome four-pointed stars from the Pleiades cluster (constellation of Taurus), which can be seen without a telescope.

The author of the name is the first president of the company, Kenji Kita, who wanted the Japanese car to be called in Japanese. For the name, he chose the favorite constellation of the Japanese since ancient times.

1917 – 1980

Subaru Logo-1953

Subaru Logo-1953-58Subaru Logo-1958

Subaru Logo-1959

Subaru Logo-1970

The first company logo was this exact Pleiades star cluster in the constellation of Taurus. The constellation in the logo was dark gray and was enclosed in the same dark gray oval. The stars were connected by lines there.

1980 – 2003

Subaru Logo-1980

Subaru Logo-1980n

At that time the background of the logo on which the constellation was situated became dark blue. The stars and the oval that enclosed them turned silver. The arrangement of the stars slightly changed. Also, designers decided to get rid of the lines that used to connect the stars to each other.

2003 – 2020

Subaru Logo

In 2003, the palette of the logo changed a little. The color of the oval became brighter, and a gradient was also added, due to which the logo received a slight 3D effect. The stars themselves became of a darker shade and began to connect with each other again. Another distinctive feature of the new logo is the fact that a large black inscription “Subaru” appeared under it.

Subaru WRX Logo

Subaru WRX Logo

Subaru WRX and WRX STI sedans and hatchbacks appeared in the range of the Japanese brand in 2011. The logo of these models is very similar to the latest version of the company logo. The only difference is that the Subaru WRX logo is black and white.

Subaru Colorado Logo

Subaru Colorado Logo

As for the Subaru Colorado logo, things are more interesting here. Since this logo is quite different from the standard company logo. Colorado State Flag is enclosed in an oval behind the constellation.

The Legends

Subaru SVX

Subaru SVX

The Subaru SVX sports coupe (in Japan it was called Alcyone SVX) was produced from 1991 to 1996. The car was distinguished by an unusual design for its time, the author of which was Giorgeto Giugiaro.

Subaru Alcyone

Subaru Alcyone

In 1985, the Alcyone sports coupe appeared in the Subaru lineup. Unlike other Subaru cars of those years, which had a simple and inexpressive appearance, the coupe had a bright, aerodynamic design, and the interior was created on aviation grounds.