The company was founded in 1954 and was originally called “Ha Dong-hwan Motor Company”. Later, in 1977, the name was changed to “Dong-A Motor” and, finally, in 1988 was accepted the name “SsangYong Motor” which is used till nowadays.
Meaning and History
The name of the company is translated from Korean as “two dragons”. In Korean culture, it is believed that two dragons are two elements of yin and yang, balancing each other in space and allowing harmony in everything. Therefore, for Koreans, it is a symbol of balance, perfection, and perfection.
1954 – 1968
At first, the corporation did not have any symbols at all: in 1954 this enterprise was founded as an assembly shop at the American military plant. The most that could be seen on the hood of the trucks from the Korean manufacturer is the serial number and the white five-pointed star.
1968 – 1978
In 1968 the company decided to take a trivial step: the national symbol of South Korea, the yin-yang sign, was used as an emblem, the upper half of which is blue with a red dot, and the lower part is red with a blue dot. On the sides was an ornament known as “soyombo”.
1978 – 1987
The logo was a rectangular die with a word inside. There was a blue square with a white pattern inside at the beginning of the text box.
1988 – 1989
The logo consisted of two parts. The first part resembled a skid mark. It was blue in color, and the brand name was written on it in white letters. The word in Korean written in black font came next.
1989 – 1992
In 1989 the emblem was completely changed and represents two rings connected to each other and placed in a large oval. Interesting, that there was an idea to use the image of two dragons, each of which is entwined with its “neighbor” tail.
1992 – 2000’s
It was a schematic black and white logo consisting of a circle and two ellipses inside. The ellipses were located in the center of the circle, diagonally, touching the sides.
2000’s – now
Emblem and Symbol
SsangYong Motor is now one of the four largest auto manufacturers in South Korea. Its emblem is quite simple and influential like other car badges. Two dragons are the emblem of harmonious development and self-sufficiency. Thus, the manufacturer shows: we do not need outsiders – we ourselves can do everything we need.