Saleen Incorporated was founded in 1983 in California by former racing driver Steve Saleen. Saleen raced a Mustang, so this model became the basis for the first modifications that the company offered. Anyway, special editions and strong versions of the Ford Mustang are most associated with Saleen to this day.
Meaning and History
From 1983 to this day, the company has used one logo. It consists of two elements: an emblem and a text part. The emblem consists exclusively of horizontal red and white lines, forming a symbol similar to the letter C. The text part – the name of the company – also mostly consists of straight horizontal and vertical lines and is located under the emblem.
Emblem and Symbol
The emblem has many variations, but the most commonly used is the one that depicts horizontal white and red lines (sometimes black and red), forming the letter “C”, and below them is the name of the company in black or white color. Sometimes an emblem appears with the company name on the right side. Austere and sharp lines with precise corners, as well as a color palette (a combination of white, red, and black), symbolize the company’s solidity and prestige.