Rover is an English company, which is specialized in the production of cars and “jeeps”. The brand was founded by John Kemp Starley and William Sutton in 1887. At first, the company was specialized in the production of the bicycle, but two years after its foundation (in 1889) began manufacturing its own cars.
Meaning and History
1884 – 1924
The first logo was designed in 1884 and represented a golden shield with a black circuit. Inside a shied is placed wordmark with the name of the company. The letters also have a black color and are cursive.
1924 – 1929
Great changes happened with the emblem forty years later. In 1929 the logo was completely changed. Now the logo consisted of a name of the handwritten name of the brand, covered in gold. However, this type of logo lasted only for five years.
1929 – 1963
In 1929 Rover decided to revise the concept of its logo and decided to use the Viking theme for all future logos. The new badge represented a Vikings ship sailing on the sea. The brand’s name was placed on the red sail. The ship itself was colored in black.
1963 – 1965
The next logo’s “update” happed two years later, in 1965. It still represented a Vikings ship, but the shape of the badge became more triangle. The main colors remain mostly the same: black background and a red sail. However, the ship, brand’s name, which was placed on the top of the emblem. and the waives gained gold color.
1965 – 1979
In 1965 the logo became ground. The background remained black, while the ship became white. Although the wordmark and the waves were removed at all.
1979 – 2003
In 1979 the designers decided to return back the emblem of 1929. Some changes were made to the shape of the icon, it became thicker and the sides are curved. Also was added a thin white frame. All other parts remained the same.
2003 – 2005
The last time modernization of the logo happed in 2003 and touched mainly the colors. Now the barge, brand name, and outline – everything became silver. Interesting, that designers decided to delete detailing of small details, such as waves and stern of the ship.
Emblem and Symbol
It is believed, that the famous Vikings ship is a symbol of freedom and movement. Throughout the history of the brand, this bright and powerful element showed its identity, made the company meaningful and recognizable all over the world. Even now, when the company is no longer exists, people remember the high-quality cars that it produced.
In 1928, the legendary Rover 16hp Light Six came to the world, equipped with a new 6-cylinder engine developed by Peter Poppé. This time, the engine was definitely a success, and it was this car that managed to get ahead of the Blue Express – the legendary high-speed train that plies in those days across all of France: from the Cote d’Azur to the English Channel. Rover enjoyed the glory!