Rivian Logo

Rivian Logo

Rivian is a new car company with bases in California and London, founded in 2009. The first Rivian model is called the R1T and it is an electric pickup.

Meaning and History

Rivian is a company that has a simple but memorable logo. It consists of symbols that resemble the letter “V”. The first two symbols are connected in such a way that they form a square, and inside this figure, there is exactly the same one, only smaller and rotated 90 degrees. This entire symbol is yellow. Below it (sometimes on the right side) is the name of the company. The font has no serifs or curves. There is a lot of white space between the letters of the name, and the letters “R” and “A” are not completely closed. All this symbolizes the transparency of the company, openness, desire to develop.

Rivian Logo

Emblem and symbol

Rivian Emblem

The company emblem is a symbol consisting of two square-like figures. On cars, it is depicted on a black background and is located on the hood of the car. The elements of the squares themselves are silver, and the side walls are painted yellow.