In 1898, when a young engineer named Louis Renault built his first car and equipped it with the first-ever transmission, the history of the Renault automobile brand began. A year later, Louis and his brothers Fernand and Marseille founded the company, which they called the Renault Brothers. In the 1950s, Renault entered the international market. Then the factories of the company were opened in Spain, England, South Africa, and Japan.
Meaning and History
The Renault logo, as it is known today, was introduced to the public in 1992. Each of its details has a special meaning and describes the specific qualities of the company and cars. For example, silver stands for sophistication and creativity, while yellow stands for prosperity and optimism.
1900 – 1906
The first company logo was created only in 1900. The emblem consisted of the company’s founder’s initials (brothers Ferdinand, Marcel, and Luis Renault), which were enclosed in an oval, decorated with a patterned ribbon on top.
1906 – 1919
In 1906, the initials of the founders disappeared from the Renault logo. A car appeared in their place. The car, resembling an old carriage, was located in a circle, the inside of which resembled a gear.
1919 – 1923
At that time, a tank replaced the car in the logo. And this was due to the fact that during the First World War, the factories of the French company Renault changed their specialization. The company started producing military equipment. Such significant changes in production simply could not be unreflected in the company’s logo.
1923 – 1925
The first Renault brand logo that adorned the company’s car was created in 1923. It had a round shape and was simply the inscription “Renault”, placed on the radiator grille.
1925 – 1946
The diamond-shaped logo, which is more familiar to us, was developed by designers in 1925. It was the same “Renault” inscription in the center of the radiator, but with a diamond-shaped grille.
1946 – 1959
In 1946, the company logo first became colored. During this period, the European automotive industry was experiencing a rebirth, and the company’s management decided to update the emblem. Renault’s logo was painted a rich yellow. This color is still rarely used by automakers for corporate identity and corporate design, and that makes the logo so recognizable.
1959 – 1972
In 1959, the logo became monochrome again. The center inscription was enlarged.
1972 – 1992
In 1972, the simplest version of the logo was presented — an empty rhombus, without text and other graphics, drawn with a triple line with the effect of volume (“ribbon folding”).
1992 – 2004
In 1992, a new appearance of the Renault logo was developed. The text returned to this version of the emblem again. But, being already recognizable, the rhombus ceases to be the center of the composition. A more simplified geometric figure was positioned above the Renault lettering, exactly in the middle.
2004 – 2020
During this period, the inscription was placed under the rhombus, and the yellow background was increased over the entire image. The rhombus itself eventually became silver-gray, chrome-plated, voluminous. So it remains nowadays.
This car debuted at the 1937 Paris Motor Show. Over the years, they made two-door cars with a closed or open body, four-door sedans, vans, and station wagons, as well as coupes with a 2 + 2 landing formula.
Renault Vivastella PG7
Renault Vivastella is an executive car introduced by Renault in October 1928 and produced during 1929-1939. The car was changing at an unusual rate even by Renault standards in the 1930s.