The year 2000 was to be the beginning of a completely new world. And that’s what happened in at least one area. In the USA, the Razor company started producing scooters. Of course, vehicles on two (or more) wheels existed before, but at the beginning of the 21st century, hardly anyone remembered them. In 2003, Razor was one of the first companies in the world to create an electric scooter.
Meaning and History
The company has a very unusual logo, which consists of two parts: an emblem and a text part. The emblem resembles a red grinder disc with a black rim. To the right of it is the company name in black color with sans serif and heavily smoothed edges.
Emblem and Symbol
The company logo is made in red, which grabs attention and at the same time worries us, which cannot be said about the font used. The prevailing roundness is perceived by potential customers as an indicator of the company’s caring and kindness.