Qoros is a newborn car brand located in Shanghai, China. Since 2007 they’ve been trying to sell their cars (mostly in Asia) with moderate success. They aren’t necessarily going to conquer the market in the foreseeable future, but the fact that they even can sell cars in the oversaturated industry is a miracle.
Meaning and History
The name of the company is literally inspired by the word ‘chorus’. This should reflect the collective effort by Chery and Israel Co. – two founders of this new brand. The logo of Qoros – an image that resembles a text message – reflects the letter ‘Q’, as well as the capacity of the brand as a new voice in the industry.
2007 – now
The standard Qoros logo is a rectangle shape with rounded angles and another one like it inside. The second one also has a little trapezoid shape growing out of the bottom right corner, which makes the entire image look like a text message, or a ‘Q’ letter, if you look long enough.
While the badge itself is a metallic color, this ‘message’ image is usually depicted in black. Likewise, inside this shape you can see another rectangle, but without any appendages now and a bit thinner than the other two. It’s also painted black.
The logo is often modified by the company in different ways. The text – capital blocky ‘QOROS’ word – can be anywhere on the badge. It can be below third rectangle, directly on this rectangle, below the entire logo, or nowhere at all.
Emblem and Symbol
They actually go to great lengths to emphasize the ‘Q’ in their branding. It’s supposed to stand for ‘Quality’, but you can really only see it after you look at the Qoros key chain, which is very obviously a ‘Q’, unlike the logo itself.
The company could frankly put more effort into making this letter their immediately recognizable symbol, but they didn’t.
The Qoros cars don’t really show themselves anywhere outside China. However, there was an attempt to sell their most popular model to Europeans in 2013. It didn’t go very well, but now the West knows about the Qoros 3 – this brand’s flagship and simultaneously one of the safest and most secure cars that ever came out of China.
It’s probably the only car from this manufacturer that could be seen outside of China for some time.