Lexus is Toyota’s luxury car brand, which has been on the market since 1989. The main assumption behind its establishment was to compete with German premium car manufacturers, but also with Acura – Honda’s luxury brand that was founded three years earlier. Lexus cars can also be found today on race tracks, where they successfully compete for the top positions.
Meaning and History
There is a version that the name was born during the discussion of the options “Celsius” and “Alexis”. Someone transformed Alexis into a Lexus, in tune with the words Elegance and Luxury. And the idea of the logo was suggested by the Italian designer Giorgetto Giugiaro, who participated in the creation of the first Lexus model – the LS400 sedan. The logo consists of two parts: the emblem and the company name, which is located on the right side of the symbol. This logo has been used since the company was established in 1989.
Emblem and Symbol
The first letter of the word Lexus was chosen as the emblem. This option was proposed by the Italian designer Giorgetto Giugiaro, who worked on the first Lexus car. He rejected the original heraldic shield emblem, proposing the dynamically curved and oval-shaped letter L as a symbol of luxury without the need for pretense.
The NX has been available on the market since 2014 and has been the top-selling Lexus car for several years.
The car made a great start, selling 20,943 units in its first full year on the market.
The RX was in third place of the most popular Lexus models. This, in turn, is a car with a much longer history, as it made its debut in Europe 20 years ago.