A famous Italian car brand called Lancia was founded in 1907 and named after its founder – Vincenzo Lancia. An interesting fact that in Italian “Lancia” also means “a spear” that is why sometimes misunderstandings happen and people believe that exactly this sharp cavalry weapon, gave the name to the brand, although that fact is not true.
Meaning and History
When the company created its logo, it was the steering wheel, the spear that gave the name to the company, the flag with the lettering on it, and the hand valve. The steering wheel is the only element that has survived in the logo to this day.
1906 – 1911
In the beginning, the company did not have a logo, only a beautiful inscription “Lancia”. The wordmark was executed in gold that makes it sleeker and more elegant.
1911 – 1929
In 1911, appeared a completely new emblem, designed by Count Carlo Biscaretti di Ruffia, a good friend of Vincenzo who also helped him with his work. The logo was a four-spoke steering wheel with an accelerator handle on the right, against the background of which there was a blue flag with a gold inscription “Lancia”, later this font became the corporate one and does not change to this day. The flagpole for the flag is a spear, this element was added for a reason: “Lancia” means “spear” in Italian.
1929 – 1957
In 1929, Carlo Biscaretti decided to place the round logo on a blue triangular shield. The counters became bolder. All other parts remained the same. The blue crest had the same gold outline, as the rounded symbol, and it made the whole image balanced and bright.
1957 – 1974
Manful changes with the logo happened in 1957. In the new version, the blue color was replaced with the silver one. As a result, the badge became more stylized but still had its main features. However, the steering wheel became abstract and featured only a circle, which was enclosed in a shield-shaped frame.
1974 – 2007
In 1974, the logo was returned to the blue color of the shield, the four spokes of the wheel, but the image of the elements itself was simplified for better recognition and practicality. That is why the typeface of the inscription “Lancia” was changed. Now all its letters had one size and were executed in a simple serif font with bold straight lines.
2007 – present
In 2007, a new logo was designed by Robilant Associati and presented in Geneva. Interesting, that in the new emblem designers replaced the old version of a steering wheel with a chromed two-studded steering wheel. Also, the new badge lost two main features: a spear and a flag. However, despite the latest update companies’ logo is still able to maintain its traditional style.
Emblem and Symbol
It is very honorable that company remains the idea of its original logo. The color palette of the logo is represented in blue and silver colors, which shows the quality, reliability, and loyalty of the brand. The company values the safety and comfort of their customers, and this is very well shown on their logo.
The Legends Sport cars
Lancia Stratos is undoubtedly one of the brightest stars of the world rally. The large-scale production of which took place from 1972 to 1974. This car not only became very successful, but also influenced the development of the entire rally for the next ten years. It was under the influence of Stratos in the 80s that a new group B was formed, where 500-horsepower mid-engined monsters performed, only slightly resembling road cars. After all, he was the first heavy-duty car, originally sharpened for rallying.