Gillet is a Belgian company founded in 1968 by athlete-racer Tony Gillet. His first works were the modernization of factory cars and the creation of unique racing upgrades for participation in various competitions. At the same time, he participated in races on cars assembled by himself.
Meaning and History
A company logo consists of two elements: an emblem and a text. The emblem has a round shape, and a pattern of yellow and black triangles is located in diameter. The inside of the emblem has a gradient of red, yellow, and black colors, on which is a large white letter “G”. On the right side of the emblem is the text with the name of the company – “Automobiles Gillet”. The “Gillet” lettering is much larger than the “Automobiles” and both are gray.
Emblem and Symbol
The company logo is mediocre and has a lot in common with the logos of other companies, and one of the things that catch your eye is the color scheme. The color palette of the emblem (a combination of red, yellow, white, and black colors) evokes associations with strength, struggle, and desire for development.