Fiat Logo

Fiat Logo

Fiat Group is an Italian manufacturer of passenger cars, commercial vehicles, engines, and auto parts. The company was founded in 1899 by a group of investors, including Giovanni Agnelli, and began assembling cars under Renault’s license. Since 2011, the company has been split into two subsidiaries: Fiat SpA, which manufactures passenger cars, and Fiat Industrial, which manufactures industrial vehicles.

Fiat Abarth Logo

Fiat Abarth Logo

Abarth & C. S.p.A. is a sports car manufacturer founded by Carlo Abarth in 1949. The Abarth logo is a shield with a stylized scorpion on a red and yellow background. The red, white, and green stripes at the top of the logo represent the colors of the Italian flag. And the Scorpio was chosen by the founder of the company, as it was his zodiac sign.

Meaning and History

Fiat Logo history

Official documents indicated the name Societa Anonima Fabbrica Italiana Automobili Torino, and if you pay attention to the first letters of the last four words of this phrase, it becomes clear that Fiat is an abbreviation. Well, today’s company logo is both similar and unlike most of the previous ones. It still has the same red background and round shape, but there are plenty of changes in it.

1899 – 1901

Fiat Logo-1899

The first logo was a stylized ancient parchment with the company’s full name on it.

1901 – 1925

Fiat Logo-1901

In 1901, the emblem took on a radically new look. It was a blue-enameled plate, in the center of which was the Fiat name with the characteristic way of writing of the letter A.

Fiat Logo-1903

Fiat Logo-1908

Fiat Logo-1921

1925 – 1932

Fiat Logo-1925

During this period, the logo changed a lot again. It became round, acquired a red background, on which the abbreviated name of the company was written in white letters. The emblem was framed by a stylized wreath of laurel leaves, which symbolized the victorious participation of Fiat cars in the first car races.

Fiat Logo-1929

Fiat Logo-1931

Fiat Logo-1931-32

1932 – 1968

Fiat Logo-1932

The emblem acquired the shape of a shield, which allowed it to fit much better into the radiator grille of the company’s new models.

Fiat Logo-1938

Fiat Logo-1949

Fiat Logo-1959

Fiat Logo-1959-68

Fiat Logo-1965

1968 – 1999

Fiat Logo-1968

The logo became diamond-shaped, with a blue background and white letters.

Fiat Logo-1972

Fiat Logo-1991

1999 – 2006

Fiat Logo-1999-06

In honor of the 100th anniversary of the company, it was decided to return the emblem to the look it had in the 20s. At this time, the logo had a blue background, chrome letters, and a slightly simplified laurel wreath.

Fiat Logo-1999

2006 – 2021

Fiat Logo

The last change was the replacement of the color of the circle from blue to red and getting rid of the wreath framing the logo. Now in its place, there is only a metal frame.

Fiat Logo-2016

Fiat Logo-2020

The Legends

Fiat 124 Sport Spider

The Fiat 124 Sport Spider convertible made its debut in November 1966 at the Turin Motor Show, after which it almost immediately entered mass production. Since 1982, its release has continued under the name Pininfarina Spider. As for the Fiat 124 Cabriolet C4, it flaunted at the 1966 Turin Motor Show under the name “C4 Touring Superleggera”, where about a thousand applications for the car from individuals and dealers were received.

Fiat 124 Cabriolet C4