Datsun Logo

Datsun Logo

Datsun is a daughter company of DAT Motorcar Co., which manufactured mainly light trucks. The brand appeared in 1931 as Datson (the son of DAT). But 3 years later, DAT was bought by Nissan and the idea of the rebranding appeared.

Meaning and history

Datsun Logo history

The logo of the company conveys the main principle of the brand: “Sincerity leads to success.” The inner part with a blue stripe reflects the rising sun, symbolizing integrity and harmony, transmitting energy and a bright gaze directed to the future. The outer part represents the modernity and reliability of the brand.

1935 – 1951

Datsun Logo-1935

The first company logo was in the form of a red circle that crossed out the blue rectangle with the white company name.

1951 – 1963

Datsun Logo-1951

In 1951, the logo was introduced with a white company name with an underscore on a red rectangle.

1963 – 1965

Datsun Logo-1963

In 1963, the name of the company was written in blue cursive. Each letter of the name was at a great distance and connected with the subsequent with thin line.

1965 – 1970

Datsun Logo-1965

In 1965, the company name was yellow and all letters were in capital letters.

1970 – 1972

Datsun Logo-1970

In 1970, the white company name was depicted on an ellipse consisting of black, gray and red colors.

1972 – 1976

Datsun Logo-1972

In 1972, the logo again consisted entirely of black typeface with sharp corners.

1976 – 1986

Datsun Logo-1976

In 1976, the logo was an improved version of the very first logo with a red circle and a blue rectangle.

2013 – 2020

Datsun Logo

In 2013, changes were made. The logo became three-dimensional and now consisted of a blue circle with a thick silver rim. In the middle was a blue rectangle with a white company name.

Emblem and symbol

Datsun Emblem

The idea for the emblem of the company was the flag of Japan and the expression and famous expression “Land of the Rising Sun”.

The Legends

Datsun 240Z

Datsun 240Z

It’s the real success of Datsun company (still Fairlady in Japan): an inexpensive sports coupe with a metal body, which appeared in 1969.

The Datsun 280Z

The Datsun 280Z

 

The sports coupe debuted on the American market in 1975, and was produced in Japan. In its home market, the car was known as the Nissan Fairlady Z, it was not offered in Europe.