Daihatsu – a Japanese car brand, the origins of which can be found in 1907, when the Hatsudoki Seizo Co. company, dealing in the production of engines, was established. In 1951 the company was renamed Daihatsu Motor Co.
Meaning and history
The Daihatsu logo is one of the simplest automotive logos and is presented in the shape of the letter “D” and is known for its memorable simplicity.
1951 – 1957
In 1951, the logo was introduced with the name of the company in a slightly slanted calligraphic font with lots of serifs and curves. The company name was red and had a red outline around it.
1957 – 1974
In 1957, the font took on a more austere and serious look. Serifs and curves were missing. The text was depicted in white on a red figure similar to an opened book.
1974 – 1998
In 1974, the logo became similar to the one we know today. A stylized letter “D” was depicted on the red rectangle, and the name of the company was placed in red under the rectangle.
1998 – present
In 1998, only the name of the company was changed. The font has become larger and slightly elongated upward.
Emblem and symbol
The logo of this Japanese brand looks like a stylized letter “D”, symbolizes convenience, compactness and is a perfect reflection of the slogan “We make it compact.”
It is a small utility vehicle belonging to the group of the so-called “Kei cars”. This group of vehicles is very popular in Japan because it was subject to special taxation.
The Daihatsu Applause
It is a compact lower-middle class passenger car appeared in 1989 as the successor to the Charmant model.