Dacia is a Romanian producer of passenger cars and vans. The company was founded in 1966 (although its origins date back to 1943) in Pitesti, and their name comes from “Dacia”, the name of the land inhabited by the ancestors of Romanians.
Meaning and history
This is one of the iconic and recognizable logos that has come a long way towards its modern form.
1966 – 1978
The first company logo was in the form of a shield, inside of which was an eagle sitting on a mountain. Above the bird was a black rectangle with the abbreviation for Enterprise (UAP).
1978 – 1990
In 1978, the logo was identical to the previous one, only in black and white tones.
1990 – 1997
In 1990, the name of the company began to appear on a black shield with a thin black rim. It was located at the top of the logo and had serifs and curves.
1997 – 2003
In 1997, the shield was depicted in blue, the surrounding rim disappeared, and the font remained the same as in the previous version.
2003 – 2008
The logo of these years also had the shape of a shield with a gray rim. The name of the company, which was at the top of the logo, now had a stricter type with sharp corners and a black outline. Under the company name was a pattern of triangles in shades of blue.
2008 – 2015
This logo had a three-dimensional shape of an inverted gray trapezoid with rounded bottom corners. The name of the company was written at the top of the logo in capital blue letters.
2015 – 2021
This logo was identical to the previous one, but had a few minor modifications.
2020 – 2021
In 2020, the logo was significantly simplified and consisted solely of the company name in a simple blue font with rounded corners.
2021 – Now
On June 17, 202, CEO Denis le Vot presented a new text logo and emblem, which is implemented in stages and appears on all cars in the second half of 2022. The ninth “identity” first shown in January at the Dacia Bigster concept, is radically different from all the previous versions. The new symbolism developed by the designers of Dacia embodies “simplicity, quality and reliability at a fair price”, stability, fidelity to its DNA, return to the origins, technology and environmental friendliness.
Emblem and symbol
For a long time, the symbol of the company was the eagle, which spread its wings on the top of the mountain. It is he who is the symbol of Romania, the home country of the company.
The Dacia 1100
It is the first car of the Romanian brand to be produced at the Pitesti plant.
The Dacia 1300
It is a compact passenger car produced by the Romanian brand under the Renault 12 license. The car was actually supposed to be the first car produced by Dacia, but due to Renault’s delayed work on the 12 model, the first was the Dacia 1100 based on the Renault 8.