Chrysler Group LLC is an American automobile company that was founded in 1924 by engineer and businessman Walter Percy Chrysler as a result of the merger of two companies Maxwell Motor and Willis Overland. In the same year, their first Chrysler car was released. Currently, since 2014, the company is part of the car manufacturer Fiat Chrysler Automobiles, headquartered in the Netherlands. The company has a quite long history and its logotype has also been repeatedly changed.
Meaning and History
The original logo was designed by Oliver Clark, who was one of eighteen men comprising Walter P. Chrysler’s original team. He was keen on Roman mythology and decided to use two wings in a new logo. Sandals with such wings were worn by Mercury – the god of trade in ancient Roman mythology. They helped him develop great speed in flight, therefore Oliver Clark used them to symbolize the speed of produced vehicles.
1925 – 1930
The first logo of the company was composed of a wax seal image with a state-fair-like ribbon and two wings. In the middle of the seal could be seen large letters CHRYSLER. The emblem has a silver color.
1930 – 1955
However, the original logo did not last for long. In 1930 the wings were deleted and the seal became golden with a dark-red heart. The colors were chosen specially to highlight the luxury and the quality of the car brand.
1955 – 1962
The new logo appeared in the 1950s. It resembled two boomerangs rushing to the right. They meant the movement of the rocket.
1962 – 1993
1993 – 1997
In the logo of 1993, the company decided to pay a tribute to its founders. That is why the original logo with a wax seal image with a state-fair-like ribbon was returned. The colors of the logo remained mostly the same: gold and red, with a small exception. Now the ribbon with inscription CHRYSLER got a blue tone.
After 5 years, Chrysler decided to combine the previous emblem with the emblem of the year 1936. In 1997 appeared a new logo. Unlike the emblems of previous years, the seal of this emblem became more oval and the wrongs were refined and elongated.
2010 – Today
The last logo, which exists today, represents an improved emblem of 1990 which is more is chic and elegant. The seal was replaced with a blue line with a brand’s name on it. Improved, three-dimensional wings have smoother and fuller lines, which look more balanced and sophisticated.
Emblem and Symbol
It goes without saying that each brand tries to choose an emblem that is able to show all its potential and Chrysler successfully coped with this task by 100%. The logo, which exists today successfully combines all the qualities and features that the creators put into it, particularly Oliver Clark. He wanted their cars to be appreciated for their high speed, luxury, and the best quality, and the emblem has successfully coped with this task.
Among the legends of Chrysler could be named the Chrysler 300. Its first generation was produced from 2005 till 2010 and the second generation is successfully produced from 2011 till now. Chrysler’s roomy and luxurious 300 is one of the best large sedans on the market. Inside, buyers will find plenty of space for five adults, along with comfortable seats and attractive trim. Chrysler 300 has even won the North American Car of the Year award and in 2005 was the Motor Trend Car of the Year.