Chrysler Group LLC is an American automobile company that was founded in 1924 by engineer and businessman Walter Percy Chrysler as a result of the merger of two companies Maxwell Motor and Willis Overland. In the same year, their first Chrysler car was released. Currently, since 2014, the company is part of the car manufacturer Fiat Chrysler Automobiles, headquartered in the Netherlands. The company has a quite long history and its logotype has also been repeatedly changed.
Meaning and History
The original logo was designed by Oliver Clark, who was one of eighteen men comprising Walter P. Chrysler’s original team. He was keen on Roman mythology and decided to use two wings in a new logo. Sandals with such wings were worn by Mercury – the god of trade in ancient Roman mythology. They helped him develop great speed in flight, therefore Oliver Clark used them to symbolize the speed of produced vehicles.
1928 – 1930
The first logo of the company was composed of a wax seal image with a state-fair-like ribbon and two wings. In the middle of the seal could be seen large letters CHRYSLER. The emblem has a silver color.
1930 – 1936
However, the original logo did not last for long. In 1930 the wings were deleted and the seal became golden with a dark-red heart. The colors were chosen specially to highlight the luxury and the quality of the car brand.
1936 – 1950
The emblem which appeared in the year 1936 got its wings back, but they became flattered and more placed on both sides of the print. The colors of the “seal of approval” remain the same, however, the left wing got two black stripes and the right one got three of them.
1950 – 1951
Fundamental changes to the emblem took place in 1950. At that time the logo represented a golden lion on the black background with a red shield in his paws. On the shield could be also seen three gold crowns. However, the new sign didn’t last longer than a year.
1951 – 1955
In 1951 appeared one more experimental emblem which was a voluminous silver bird.
1955 – 1980
In the year 1955 was developed one more logo, in the new form of V-shaped wings. This logo’s modern and stylish emblem was an official logo for the longest period – more than 25 years! Indeed, stylish design and silver coloring represent the main features of the brand – its strength and confidence.
1980 – 1990
In the year 1980, the company decided to use the text-based logo. All letters are capital and rounded, with futuristic confident lines. Interesting, that both letters “R” of the nameplate are open, which adds individuality to the brand’s visual identity. The color of the new emblem became black.
1990 – 1993
After 10 years, Chrysler decided to combine the previous emblem with the emblem of the year 1936. In 1990 appeared a new logo. Unlike the emblems of previous years, the seal of this emblem became more oval and the wrongs were refined and elongated.
1993 – 2000
In the logo of 1993, the company decided to pay a tribute to its founders. That is why the original logo with a wax seal image with a state-fair-like ribbon was returned. The colors of the logo remained mostly the same: gold and red, with a small exception. Now the ribbon with inscription CHRYSLER got a blue tone.
2000 – 2008
In 2000, the company removes the badge again and leaves only the brand name, which gained traditional typeface with bolder lines. However, before the letters could be seen a Pentastar emblem.
2008 – 2009
The only thing that changed in 2008 is the size of the Pentastar emblem. Now it large and is situated at the center of the emblem, above the letters CHRYSLER, which, by the way, remained unchanged.
2009 – Today
The last logo, which exists today, represents an improved emblem of 1990 which is more is chic and elegant. The seal was replaced with a blue line with a brand’s name on it. Improved, three-dimensional wings have smoother and fuller lines, which look more balanced and sophisticated.
Emblem and Symbol
It goes without saying that each brand tries to choose an emblem that is able to show all its potential and Chrysler successfully coped with this task by 100%. The logo, which exists today successfully combines all the qualities and features that the creators put into it, particularly Oliver Clark. He wanted their cars to be appreciated for their high speed, luxury, and the best quality, and the emblem has successfully coped with this task.
Among the legends of Chrysler could be named the Chrysler 300. Its first generation was produced from 2005 till 2010 and the second generation is successfully produced from 2011 till now. Chrysler’s roomy and luxurious 300 is one of the best large sedans on the market. Inside, buyers will find plenty of space for five adults, along with comfortable seats and attractive trim. Chrysler 300 has even won the North American Car of the Year award and in 2005 was the Motor Trend Car of the Year.