Changan is one of the “Big Four” car manufacturers in China. The company was founded in 1862 as a small machine-building factory. At the moment, in addition to its own production, Changan has a joint production with a number of international car brands such as Mazda, Ford, Suzuki, PSA.
Meaning and History
The logo of the company is quite simple and easily recognizable.
1957 – 1998
The first logo of the company consisted of a red ellipse from which a figure resembling the head of a rocket rushed upwards. On the right side of the symbol was the company name in black capital letters.
1998 – 2010
At that time, the Changan logo was a combination of one large ellipse and two arcs arranged vertically perpendicular to the ellipse. Arcs and ellipses were depicted as metallic. The arcs seemed to pass through it. The brand name was under that intricate pattern. It was written in blue letters by a designer font. All letters were uppercase.
2010 – 2020
In 2010, the logo became three-dimensional and was in the shape of a square with rounded corners. Inside it was another blue square with a silvery “V” inside. Under the symbol was the name of the company in blue color.
2020 – present
The modern logo is much simplified. It consists of two squares with rounded corners, inside which is a stylized letter “V”. On the right side is the company name in Chinese and English.
Emblem and Symbol
The blue color of the emblem is an expression of the company’s conceptual development, the application of new modern technologies and attempts to offer consumers stylish and innovative products. The V-shaped dynamic symbol has been specially designed to express the firmness and stability of the company.