Cadillac Motor Car Division is a department of the General Motors concern that specializes in the production of passenger luxury cars. The founders of the company are precision machine engineer Heinrich Leland and entrepreneur William Murphy. The company was originally called the Cadillac Motor Car Company, after Detroit founder Antoine de la Mothe Cadillac. Nowadays the brand is represented in more than 50 countries around the world.
Meaning and History
The Cadillac emblem is one of the few car symbols that really correspond to a noble name. It represents the family coat of arms of the ancient genus de la Mothe Cadillac. The Cadillac logo first appeared in September 1902, although the trademark itself was officially issued in 1906. Throughout its 111-year history, the logo has changed about forty times.
1903 – 1905
From 1903 to 1905 the logo looked quite simple. Just Cadillac name was installed on cars of this brand as a golden inscription.
1905 – 1911
Since 1905, the family coat of arms of a noble genus de la Mothe Cadillac has become a new company logo. The crown on the coat of arms directly indicates French origin, and pearls testify to the six oldest counties of France. The seventh was probably added for aesthetic reasons. In 1908, after winning the prestigious Dewar Trophy, which was given for high quality in the automotive world, the inscription “Standard of the World” appeared on the logo.
1911 – 1913
Almost nothing changed during that period. The only difference was the adding of the name of the genus — de la Mothe Cadillac to the logo.
1913 – 1930
There were two significant changes to the logo at that time. The coat of arms became colored, and the wreath that framed the logo was removed.
1930 – 1937
This emblem with minor modifications lasted until the early 30s of the 20th century. During this decade, Cadillac cars began to appear with the “winged” emblem. The main version about the origin of that image is the fact that the company, regardless of the situation in the country and the world, still works and produces cars.
1937 – 1939
In the late 30s of the 20th century, the Cadillac was still true to itself. The same coat of arms served as the logo for the brand, but it got a golden hue.
1939 – 1942
The coat of arms became a little bit wider.
1942 – 1947
At that point, the logo turned out a bit more majestic. The wreath framing the coat of arms was added back, and beneath the logo appeared the beautifully written “Cadillac” lettering.
1947 – 1949
In 1947-1948, the automobile brand started to produce cars with high-power V-engines. This immediately became a huge success among motorists. At the same time, the Cadillac logo was updated — a letter V enclosed the main logo. This emblem existed in different interpretations until the mid-50s.
1959 – 1997
Then it was replaced by the classic coat of arms with a crown again. And throughout the 20th century, the Cadillac emblem changed but retained in its features the first logo of the company.
1999 – 2020
In 1999, Cadillac cars got an icon, which was greatly simplified. Since that time it looked like a shield framed by a wreath. It symbolized the symbiosis of the past and the new. And in 2014, only a shield remains.
Interesting features of the logo
The black color on a gold background is a symbol of wisdom and wealth. The red field is considered a symbol of courage and valor, the stripe, made in silver, is a reflection of mercy, wealth, and virtue. And blue symbolizes knightly honor.
The second and the third quarter were added to the coat of arms after extensive possessions joined to the family. So the Cadillac logo has a very noble origin, and the meaning of each element is quite logically explained.
In the 1950s, a special manner of car styling called “Detroit Baroque” emerged in America. The Eldorado model became almost a reference of that time thanks to its brightness and chic: rich colors, an abundance of sparkling chrome, and, of course, the highest and the incredibly long tail “fins”.
For that time Fleetwood 75 was very expensive but also had unique characteristics. The interior was inlaid with real pearls and had gold plating, and the headlights, wheels, and grille were made of pure gold.
The car was so chic that it was bought by the production company RCA Records to travel around the states, advertising the legendary Elvis Presley and his creation.
The Concept Cars
Cadillac Urban Luxury (2010)
This model was conceived and designed in Los Angeles, where drivers had to deal with very tight parking areas daily. Therefore, the developers had to introduce characteristic design elements into the shape of the car, making it atypical in order for the new model to meet the requirements of urban motorists.
Cadillac Ciel (2011)
This is a large four-seater cabriolet with a luxurious interior. It could be considered that the Americans tried to revive interest in the Cadillac brand and create a new “style icon” with the Ciel concept.
Cadillac Elmiraj (2013)
Balanced lines and a few interesting details, but without over-embellishment: this is how Cadillac imagines a luxury coupe for the near future. At the same time, the Elmiraj concept was created with an eye to both the classics (the Eldorado coupe of 1967) and futurism (the conceptual Ciel cabriolet of 2011).
Cadillac Escala (2016)
Escala, which means “scale” in Spanish, represents a new stage in Cadillac’s design. It is the exceptional combination of technology and elegance in interior design that makes this model of Cadillac so recognizable.