Cadillac Motor Car Division is a department of the General Motors concern that specializes in the production of passenger luxury cars. The founders of the company are precision machine engineer Heinrich Leland and entrepreneur William Murphy. The company was originally called the Cadillac Motor Car Company, after Detroit founder Antoine de la Mothe Cadillac. Nowadays the brand is represented in more than 50 countries around the world.
Meaning and History
The Cadillac emblem is one of the few car symbols that really correspond to a noble name. It represents the family coat of arms of the ancient genus de la Mothe Cadillac. The Cadillac logo first appeared in September 1902, although the trademark itself was officially issued in 1906. Throughout its 111-year history, the logo has changed about forty times.
1902 – 1905
From 1902 to 1905 the logo looked quite simple. Just Cadillac name was installed on cars of this brand as a golden inscription.
1905 – 1906
Since 1905, the family coat of arms of a noble genus de la Mothe Cadillac has become a new company logo. The crown on the coat of arms directly indicates French origin, and pearls testify to the six oldest counties of France. The seventh was probably added for aesthetic reasons. In 1908, after winning the prestigious Dewar Trophy, which was given for high quality in the automotive world, the inscription “Standard of the World” appeared on the logo.
1906 – 1908
Almost nothing changed during that period. The only difference was the adding of the name of the genus — de la Mothe Cadillac to the logo.
1908 – 1914
At first, the icon looked like a wreath that surrounded four fields of different colors: black, red, blue and yellow. The Cadillac logo means the stylization of the coat of arms of Antoine de la Mota Cadillac, after which the company was named The coat of arms was registered as a trademark in 1906. Up to this point, its decoration was a gilded flourish.
1914 – 1915
The 1908 logo was slightly modified in 1914. The inscription “Cadillac” was replaced by a massive and elegant image of the crown. An additional curved inscription at the bottom of the badge was in the form of an exquisite wreath of leaves. The round medallion was placed between two wing-like elements consisting of elongated leaves of different shapes.
1915 – 1920
There was a wreath of tulips surrounding the crown with 7 prongs, which symbolized strength and nobility, and the coat of arms of Antoine de la Motte Cadillac.
1920 – 1925
The inscription was removed from the Cadillac logo in 1920. The decorative ring in the form of a tulip from the emblem of the first brand was added, and the crown was slightly changed. . The spine itself remained almost untouched, only slightly modified.
1925 – 1926
1926 – 1930
1930 – 1932
1932 – 1933
1933 – 1939
This emblem with minor modifications lasted until the early 30s of the 20th century. During this decade, Cadillac cars began to appear with the “winged” emblem. The main version about the origin of that image is the fact that the company, regardless of the situation in the country and the world, still works and produces cars.
1939 – 1942
In the late 30s of the 20th century, the Cadillac was still true to itself. The same coat of arms served as the logo for the brand, but it got a golden hue.
1942 – 1947
The 1942 Cadillac logo was an amazing example of Art Deco style in logo design. The spine was placed on a wider one, with smooth sides and a pointed bottom. Two stylized white wings were spread out from a larger gray crest, forming an interesting elongated shape to the top, resembling a feathery crown. It was something completely new not only for the brand, but for the whole world. That logo remained in Cadillac for only five years.
1947 – 1949
In 1947-1948, the automobile brand started to produce cars with high-power V-engines. This immediately became a huge success among motorists. At the same time, the Cadillac logo was updated — a letter V enclosed the main logo. This emblem existed in different interpretations until the mid-50s.
1949 – 1952
Then it was replaced by the classic coat of arms with a crown again. And throughout the 20th century, the Cadillac emblem changed but retained in its features the first logo of the company.
The history of the Cadillac logo continued to change. The letter “V” appeared on the radiator grille, which marked 8-cylinder engines of that shape. In addition to the letter “V”, a circle was depicted on the logo at that time. There was a coat of arms with a bouquet of 7 tulips on top inside it. The years 1902-1952 were indicated on each side. The name of the word “Golden Anniversary” was written under the coat of arms.
1953 – 1956
1956 – 1960
In 1957, the V-shaped logo was changed. It became wider and acquired a more luxurious style due to the modification of the spine. The crown was completely changed, as were the images of the coat of arms. Swans were no longer readable. The frame of the shield became bolder and more elegant.
1960 – 1963
1963 – 1964
The most famous Cadillac logo was created in 1963 and remained with the brand for more than 40 years. It consisted of a colorful coat of arms framed with a silver wreath. The coat of arms was made in yellow, fuchsia and blue colors with white and black details, which gave the logo a creative and modern look.
1964 – 1965
1965 – 1971
1971 – 1980
1980 – 1985
1985 – 1995
1995 – 2000
2000 – 2009
The logo was refined, and the color palette was slightly changed to more traditional tones. The Cadillac logo of the 2000s was modern and sophisticated; it reflected the elite segment and the confidence of the brand.
2009 – 2014
2014 – 2021
In 2014, the company removes the wreath from its logo. The Cadillac’s visual style consisted of a modernized coat of arms with an elegant inscription in italics below it. The smooth, refined lines of the inscription perfectly balanced the sharp and brutal shape of the coat of arms.
2021 – Today
The logo was the same coat of arms, only in black and white.
Interesting features of the logo
The black color on a gold background is a symbol of wisdom and wealth. The red field is considered a symbol of courage and valor, the stripe, made in silver, is a reflection of mercy, wealth, and virtue. And blue symbolizes knightly honor.
The second and the third quarter were added to the coat of arms after extensive possessions joined to the family. So the Cadillac logo has a very noble origin, and the meaning of each element is quite logically explained.
In the 1950s, a special manner of car styling called “Detroit Baroque” emerged in America. The Eldorado model became almost a reference of that time thanks to its brightness and chic: rich colors, an abundance of sparkling chrome, and, of course, the highest and the incredibly long tail “fins”.
For that time Fleetwood 75 was very expensive but also had unique characteristics. The interior was inlaid with real pearls and had gold plating, and the headlights, wheels, and grille were made of pure gold.
The car was so chic that it was bought by the production company RCA Records to travel around the states, advertising the legendary Elvis Presley and his creation.
The Concept Cars
Cadillac Urban Luxury (2010)
This model was conceived and designed in Los Angeles, where drivers had to deal with very tight parking areas daily. Therefore, the developers had to introduce characteristic design elements into the shape of the car, making it atypical in order for the new model to meet the requirements of urban motorists.
Cadillac Ciel (2011)
This is a large four-seater cabriolet with a luxurious interior. It could be considered that the Americans tried to revive interest in the Cadillac brand and create a new “style icon” with the Ciel concept.
Cadillac Elmiraj (2013)
Balanced lines and a few interesting details, but without over-embellishment: this is how Cadillac imagines a luxury coupe for the near future. At the same time, the Elmiraj concept was created with an eye to both the classics (the Eldorado coupe of 1967) and futurism (the conceptual Ciel cabriolet of 2011).
Cadillac Escala (2016)
Escala, which means “scale” in Spanish, represents a new stage in Cadillac’s design. It is the exceptional combination of technology and elegance in interior design that makes this model of Cadillac so recognizable.