Bertone Logo

Bertone Logo

Bertone is one of the most important Italian design houses in the automotive world. The company has worked with brands such as Aston Martin, Ferrari, Lamborghini, Mercedes, etc. The result of this collaboration was a series of iconic car designs.

Meaning and History

Bertone Logo history

Throughout its history (over 100 years), it has changed only three logos, while the last two did not undergo major changes.

1912 – 1998

Bertone Logo-1912

The first logo had a shield-like shape, in the middle of which there was a blue and stylized letter “b” with serifs and sharp corners. A little higher above it was the full name of the company in capital letters – Bertone.

1998 – 2010

Bertone Logo-1998

In 1998, the company logo contained the same “b” letter, only now it was light gray, and under it was the company name of the same color. The entire logo had reflections of shadows and lights.

2010 – 2014

Bertone Logo

In 2010, the logo hasn’t changed much. A black outline appeared around the letter “b” and the text, and a thin line with the colors of the Italian flag appeared below the text. There was also the inscription “DAL 1912” under the logo.

Emblem and Symbol

Bertone Emblem

The company logo consists of a stylized “b” in gray with shades of white. These are neutral shades that symbolize the reliability, calmness, and safety of the company.