Aston Martin Logo
Aston Martin is a British brand of sports cars, one of the few surviving pre-WW1 car manufacturers from this country. They are mostly notable for their luxury cars production, which made them a good candidate when filmmakers had to shoot a prestigious auto in the movie. This made AM very famous in the past century.
Meaning and History
AM doesn’t really have a deep background behind their logo, they have largely been using their name and the wing imagery. The name, in turn, derives from two components, the first being the surname of one of the founders, Lionel Martin. The other is from Aston Clinton, the village near which they were testing the first models.
1920 – 1927
The brand first appeared in 1913, but the coming war disrupted the business, which is why they only produced a handful of cars in that period. There was no even a recorded logo for them.
However, the first official logo was created in 1920, and it depicted two black letters from the name – A and M – depicted one over another. The A was located in the middle of the wider M. The tick section in the middle of the latter also made up the central line for the former. The type wasn’t anything special, just a regular serif.
It was mostly used as a car badge for the earlier racing cars, so it was conveniently round, with two thin lines for the outline and a white background.
1927 – 1928
1927 was the year when Aston started experimenting with the wing images. Their first experiment put the Aston Martin company name on a couple of two joint wings that faced upwards.
The text was styled in a very unique way. Where the wings were coupled stood the big letter M, from the top of which sprawled two lines along the two wings. The left wing held the word Aston, and the right one continued Martin. In both of them, the tops of the T letters were united with the aforementioned lines
1928 – 1935
The next year the emblem evolved, although not much changed. The only two major changes were the adding of the decorative knots all over the emblem, as well as the lessened acuteness of the angle at which the wings looked up.
1935 – 1947
In 1935 the crucial changed happened, the shaped that was worked out then stayed with the brand until today.
The new wings are horizontal and impermanent. Many feathers (represented by the rays stretching out from the middle section) have different characteristics, which is why the shape isn’t just a simple triangle as before.
In the middle (above the place from which the rays are coming) stands a white bar with the company name on it in thin, yet distinct, upper case letters. This is important, because sometimes the company used just the name to represent itself. Thus, the writing was a crucial part of the logotype.
The colors on this version were simply white and black (on the lines and the text).
1947 – 1987
For the 40 following years, they pretty much used the same logo, but with three small changes.
First, the bar was changed to black with a white frame. Second, the text became far bolder and thicker. Third, the dots appeared on the small sections above the bar, which was probably to symbolize the hood vents for which the company became famous.
1987 – now
In this last period of their history, AM returned the design to the 1935 situation. It now uses the exact same emblem and the exact same writing as a sub-logo. The only real change is that the name plate became green with a good doze of shade and lighting (meanwhile, the text was repainted white).
This logo word for them splendidly – it’s good-looking, cheap to produce and highly recognizable. Right now, the car brand doesn’t intend to change anything further.
Emblem and Symbol
All AM cars proudly wear a wing-shaped badge on the end of their hoods. However, sometimes the manufacturer can spice the things up, when the green color simply doesn’t fit. For instance, many red Zagato models have a red space in the middle, instead of the green plaque. The same goes for several traditionally black models.
Aston Martins are knows as the ‘Bond cars’, as they were featured in a lot of Bond movies since the ‘Goldfinger’, where the agent used a DB Mark 3 with a tracking device. Vantage, Vanquish and DBS then followed until the newer Bonds started preferring Lotus, BMW and Citroen.